Backpacks vs. Briefcases and Why Aristotle was Ahead of His Time

  1. Brolin defines rhetoric as the way we use language and images to persuade.

  2. Bitzer’s “Rhetorical situation” is used to respond to a problem and relies on exigence, audience, and constraints. It is important to understand this in reference to digital writing, because even the most innocuous post, web design, or even URL is influencing the millions of people who are using the internet at any given moment.

  3. Aristotle’s rhetorical triangle is composed of logos, pathos, and ethos. Logos is an argument formed on reason, and provides a logical explanation. It is the hard facts. Pathos serves to make an argument more approachable. It is intended to work with little content, over a very short amount of time. It entices the intended audience and serves as a hook that leads into ethos. Ethos is similar to pathos in that its purpose is to appeal to the audience’s senses and hold their interest.

  4. This triangle is important because it allows you to break down the elements of persuasion and identify them as they work in real life. As a student, you also are equipped with a control over rhetoric that translates an idea into a cohesive and compelling argument.

  5. Right now I am employing Aristotle’s art of rhetoric. Simply by offering answers to the questions that were posted is nothing more than my attempt to persuade anyone who reads this that my answer is correct. It is not enough to read and comprehend the assigned text, I have to also compose my responses in such a way that it is clear that I can think analytically.

  6. It’s important because context is the base factor of two sides of the triangle, pathos and ethos. If the context in which your rhetorical argument is ineffective towards your audience, the rhetoric you’re employing won’t be successful.   

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One thought on “Backpacks vs. Briefcases and Why Aristotle was Ahead of His Time

  1. Pingback: Aristotle’s Rhetorical Situation | Speak for Yourself

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